Vacuuming Ants Really is Ineffective

Once again, I have managed to elude the Super Bowl and its holiest of holies, the Super Bowl commercials. I'd like to say that it's because of my principles, but the real truth is that I just don't care. Yes, the allure of watching men paid to hit each other and the companies that have built a tradition of buying multi-million dollar minutes during the station breaks have failed to entice me. I would be interested to see if the current economic situation has affected the price tags of those commercials, but that's about as far as my curiosity goes.

I've thought about the dilemma of marketing as it relates to my band. I would really like to have as many people as possible listen to us, and becoming financially secure by playing music is something I could live with, but I hate the idea of actively trying to convince people that they need something they could easily live without. What else is marketing, really?

I had a good laugh recently due to bad marketing. This is the banner ad that showed up at the top of a, shall we say, popular social networking site.


They got me wrong on two of three counts; I'm admittedly a few pounds heavier than I was a few years ago, but I'm not gay and am not taking part in the whole dating scene. I'm not too sure I'd be too keen on striking up a relationship with someone over the Internet anyway--gay or straight, skinny or fat.

I should get up early and get to the gym tomorrow. I'm feeling chubby...