I was actually listening to the radio as I was driving earlier today. This is something I don't normally do, considering I'm not usually in my car long enough to hear more than one song per trip, so I don't even bother listening to the crap that some demographic study has decided would be the most popular and draw the most ad revenue in that particular listening area. As it so happens, I had a couple miles to go, so I turned up the volume and caught a commercial break. The first commercial played was using an emotionally charged narrative of a father describing in a passionate voice how he had "put his son in a salvaged vehicle" that had caused another accident. It was almost disturbing how mad he sounded, as if he would beat down the person he bought the car from if he ever saw him again.
Now, a couple commercials later, there's an ad for an auto repair place, and their angle was that some guy had an accident and they fixed it so that it looked like nothing had ever happened to the car. The background singers from the jingle said something at the end about "What accident?" to which he answers, "Right," in a sly, nudge nudge, wink wink voice.
I hate marketing.
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